What Is the Big 5 of Strategy?
The Big 5 of Strategy is the world’s first research-based model that measures how people think and act strategically. Developed by Dr. Jeroen Kraaijenbrink and Dr. Timothy Tiryaki, it identifies five core strategy competencies and twenty sub-competencies that define strategy in action.
Unlike personality or leadership style tests, it doesn’t describe who you are — it reveals how you approach strategic challenges, decisions, and opportunities.
You’ll learn:
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Where your strategic strengths and blind spots lie
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How you make decisions, prioritize, and adapt
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How your team complements each other on strategy design and implementation
Why Leaders Use It
Great strategy doesn’t just live in boardrooms — it’s a team capability.
When leaders and teams understand their Big 5 of Strategy profiles, they gain a shared language for thinking, deciding, and executing strategically together.
Benefits for Leaders:
Build greater self-awareness and strategic agility
Align your leadership team around a clear direction
Enhance collaboration and decision-making under pressure
Strengthen foresight, innovation, and resilience
Turn strategy from a plan into a shared practice
Bring It to Your Team
The Big 5 of Strategy can be used at both the individual and team levels.
When your team takes the assessment, you’ll receive a collective strategy competencies map showing how diverse strategy personas complement or clash — revealing strengths, gaps, and growth opportunities.
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Facilitate team alignment sessions
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Improve cross-functional collaboration
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Design balanced leadership teams with complementary strategy profiles
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Build a culture of strategic clarity and execution
Contact us to learn how we can deliver the Big 5 of Strategy workshop or team session in your organization.
Your Strategic Fingerprint: The Five Strategy Competencies
Every leader needs strength across five dimensions of strategic thinking and action:
1) Grasp the Present
Understand complexity and make sense of your environment.
2) Shape the Future
Design vision and direction with purpose.
3) Deliver the Results
Execute, adapt, and follow through under real constraints.
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4) Move the System
Translate ideas into momentum and coordinated action.
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5) Adapt to Change
Learn, evolve, and respond to change.
