Humanizing
Strategy
Turning strategy into a living capability across organizations.
About Strategy.Inc
Strategy.Inc is a global thought leadership institute redefining how the world learns and practices strategy.
We research, teach, coach, and facilitate—all centered on strategy. For us, strategy is not just a plan or a set of tools; it is a way of thinking, collaborating, and leading.
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Our flagship Strategy Competency Framework—the world’s first—shows how strategy can be developed as an organizational capability across all levels. Through our programs, we empower leaders, consultants, coaches, and teams to strengthen their strategy literacy and proficiency, turning strategy into an everyday practice.
Strategy.Inc's Founders
Timothy Tiryaki
Author of Leading with Strategy and Leading with Culture, Dr. Timothy Tiryaki helps leaders connect strategy, culture, and leadership through North Star clarity.
As a speaker, Timothy brings strategy to life with energy, clarity, and human insight. Blending research, storytelling, and practical wisdom, his sessions help leadership teams see their organization’s future with new eyes, connecting purpose with performance and aligning people with strategy. With over 20 years of global experience spanning Procter & Gamble, Intel, and Great Place to Work, he has guided transformation projects for clients such as Suncor Energy, Aviso Wealth, and the U.S. Army. Timothy brings research-driven insights and practical wisdom to help organizations align purpose with performance.
Jeroen Kraaijenbrink
Jeroen Kraaijenbrink is an accomplished strategy educator, mentor, author, and consultant with over two decades of experience, extending from academia through business and industry.
He empowers people and organizations discover, formulate, and execute their future plans by providing innovative tools for forward-thinking strategy making and both personal and organizational development. Jeroen has a PhD in industrial management, teaches at the University of Amsterdam, has authored 6 books on strategy, is a Top Voice LinkedIn influencer and Forbes contributor, and has helped significantly improve the strategies of organizations across the globe.
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